If a Company Increases Customer Satisfaction by Lowering Its Price

question 54

Multiple Choice

If a company increases customer satisfaction by lowering its price or increasing its services, the result may be

• A) a loyalty program.
• B) lower profits.
• C) unsatisfying experiences.
• D) decreased lifetime value.
• E) customer defection.

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Definitions:

Random Variations

Random variations refer to changes in data, biological traits, or phenomena that occur without a discernible pattern, order, or predictability.

Aggregated

Combined or collected into a summary form from separate parts.

Predicting Future Behaviors

The process of using current and past behaviors or trends to forecast future actions or patterns.

Specific Behaviors

Actions or reactions of an individual in response to external or internal stimuli, which can be observed and measured.