After Conducting Customer Profitability Analysis (CPA), Sunquest Vacations Would Likely

question 35

Multiple Choice

After conducting customer profitability analysis (CPA) , Sunquest Vacations would likely decide to curtail any resources and activities directed at ________ customers, those seen as the most unprofitable and undesirable.

• A) losing
• B) loyal
• C) satisfied
• D) profitable
• E) mixed-bag

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Definitions:

Eucalyptus

A diverse genus of flowering trees and shrubs, many of which are known for their aromatic leaves and are used in medicinal preparations.

Complementary Medicine

Treatment that is used together with conventional or Western medicine.

Alternative Medicines

Medical treatments and practices that are not part of conventional, standard medical care, like herbal remedies and acupuncture.

Health Canada

The federal department responsible for helping Canadians maintain and improve their health, while respecting individual choices and circumstances.