The Ability of a Company to Meet Each Customer's Requirements

question 6

Multiple Choice

The ability of a company to meet each customer's requirements to prepare on a mass basis individually designed products, services, programs, and communications, is referred to as

• A) individualization.
• B) proactive customer service.
• C) competitive advantage.
• D) mass customization.
• E) target market customization.

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Definitions:

Larynx

The voice box; a structure in the throat containing the vocal cords, responsible for producing sound and protecting the airway during swallowing.

Cardiac Sphincter

A muscular valve located between the esophagus and the stomach, preventing acid reflux from the stomach back into the esophagus.

Pyloric Sphincter

Thickening of the circular layer of the gastric musculature encircling the junction between the stomach and duodenum; also called pylorus.

Hydrochloric Acid

A strong acid secreted by the stomach lining that helps in digestion by breaking down food and killing bacteria.