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There Are Two Determinates of Customer Perceived Value: Total Customer

question 72

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There are two determinates of customer perceived value: total customer benefit and total customer cost.


Definitions:

Contacts

Connections or relationships with other people that can provide support, access to information, or resources.

Implicit Retrieval

A process in which memories are recalled without conscious awareness or effort, often demonstrated through the influence of past experiences on present behavior or thought.

Repetition Priming

A phenomenon where previous exposure to a stimulus enhances the ability to recall or recognize the same stimulus later.

Serial Reproduction

Serial reproduction is a process in communication or memory recall where information is relayed from one individual to another in a sequence, often leading to changes or distortions in the message.

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