________ Is the Study of How Individuals, Groups, and Organizations

question 108

Multiple Choice

________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

• A) Psychology
• B) Consumer behaviour
• C) Psychographic segmentation
• D) Target marketing
• E) Anthropology

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Definitions:

Confucius

An influential Chinese philosopher and social thinker, living in the 5th century BCE, whose teachings focus on ethics, morality, and social relationships.

Bi Disk

A circular Chinese jade artifact, used in rituals and ceremonies, dating back to the Neolithic period.

Jade

A hard, typically green stone often used in jewelry and decorative arts, especially significant in East Asian and Mesoamerican cultures.

Princess Yongtai

A Tang Dynasty princess known for her tragic early death, her tomb is celebrated for its beautifully preserved mural paintings.