Of Key Interest to Marketers Are the Major Informational Sources

question 10

Multiple Choice

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following would be considered to be an experiential information source?

• A) consumer-rating organizations
• B) using the product itself
• C) web sites
• D) acquaintances
• E) the mass media

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Definitions:

Timely Manner

Refers to completing tasks or responsibilities within an expected or agreed-upon timeframe.

Mentally Incompetent

A legal status indicating that an individual lacks the capacity to make decisions for themselves due to mental limitations or impairments.

Legally Binding

Refers to agreements or contracts that have legal force and are enforceable by law.

Disaffirm A Contract

The legal right of a party to renounce or reject a contract, which can be particularly relevant when one of the parties is a minor or otherwise lacks the capacity to contract.