A Consumer Tells Another Consumer, "Every Time I Eat at Big

question 124

Multiple Choice

A consumer tells another consumer, "Every time I eat at Big Bill's Steakhouse I get poor service." Whether this is true or not, it is the consumer's perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.

• A) discrimination
• B) screening
• C) representativeness
• D) availability
• E) differentiation

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Definitions:

Error-Prone

Error-prone describes a situation or system that is likely to make mistakes or contain errors.

Relatively Accurate

Describes information or measurements that are generally correct or precise when compared to a standard or expected value.

Eyewitness Events

Incidents or occurrences directly observed by an individual, often discussed in the context of legal justice to assess their reliability and accuracy.

Eyewitness Memory

The recall by individuals of events they have witnessed, significant in legal contexts but known for its potential for inaccuracy and susceptibility to suggestion.