Costco Wholesale Corp

question 74

Multiple Choice

Costco Wholesale Corp. has unveiled a store in downtown Vancouver. One of its objectives is to

• A) get closer to smaller businesses such as convenience stores.
• B) segment by purchase criteria.
• C) switch from B2B markets to consumer markets.
• D) develop a super-segment.
• E) segment based on buyer-seller similarity.

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Definitions:

R&D

Research and Development; activities undertaken by a business to innovate and introduce new products or services.

Software Development

The process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components.

Intangible Assets

Assets that lack physical substance, such as patents, trademarks, and goodwill.

Physical Substance

The material form or physical presence of an asset, distinguishing tangible assets from intangible ones.