If an Organization's Marketing Department Wished to Create "Segment Storyboards

question 115

Multiple Choice

If an organization's marketing department wished to create "segment storyboards" to test the attractiveness of each segment's positioning strategy, this action would most likely occur in the ________ step of the segmentation process.

• A) marketing-mix strategy
• B) needs-based segmentation
• C) segment identification
• D) segment "acid test"
• E) segment profitability

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Definitions:

Place Elements

Components of the marketing mix that focus on distribution channels and methods used to deliver the product to the customer.

Promotion Elements

Various components and methods used in marketing to communicate with the target audience, such as advertising, sales promotions, and publicity.

Marketing Research

Marketing research involves the systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.

Market Research Activities

Comprise various tasks and processes used to gather, analyze, and interpret data about a market, including customer preferences, competition, and trends.