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The two ways that large firms can cover a whole market (e.g., full market coverage strategy) are through ________ and differentiated marketing.
Firms
Business entities or organizations that produce goods or provide services with the aim of earning profits.
Opportunity Cost
The expense incurred by not selecting the next most favorable option when deciding or opting for one action instead of another.
Hourly Wage
The amount of money paid to an employee for one hour of work.
Leisure
Time free from work or duties, which can be used for relaxation, hobbies, or cultural activities.
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