Environics Recently Launched PRIZM, a New Consumer Segmentation System

question 111

Essay

Environics recently launched PRIZM, a new consumer segmentation system. Explain what PRIZM is intended to do and how a marketer such as Loblaws grocery stores could use a system like it.

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Definitions:

Political Category

A classification used in social sciences to categorize and analyze various forms of governance, ideologies, or political movements.

Ancestry

The lineage or hereditary descent of an individual or group, often traced through genealogy.

Genetic Tests

Procedures used to identify changes in chromosomes, genes, or proteins, often to detect inherited or disease-causing conditions.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society.