Robert Is the Owner of an Automobile Manufacturing Company

question 112

Multiple Choice

Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.

• A) social class
• B) life style
• C) income
• D) benefits
• E) user rate

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Definitions:

Physical

Pertaining to material aspects or phenomena of nature and the human body.

Eustress

Positive stress that is motivational and enhances one's functioning, as opposed to distress which has a negative effect.

Diligence

Characterizes careful and persistent work or effort.

Emotion

A complex psychological state involving an individual's subjective experience, physiological response, and behavioral expression.