Online Commerce Has Led to a Shift in Consumer Buying

question 54

Multiple Choice

Online commerce has led to a shift in consumer buying patterns. Two aspects of internet shopping have led to this shift. First, greater choice is permitted by increased inventory and variety, and second,

• A) the mass market focuses on generating "hit" products.
• B) the search costs of finding relevant new products are lowered.
• C) consumers prefer catalogue channels to online retailers.
• D) the distribution of product sales conforms to a curve.
• E) demand has shifted from niche products to hits.

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Definitions:

Regression Line

A line of best fit through a scatter plot of data points that shows the relationship between two variables.

Multiple-Regression Formula

An equation that models the relationship between a dependent variable and two or more independent variables, predicting the dependent variable based on the independents.

Dependent Variable

A variable in an experiment or model that is expected to change in response to manipulations of the independent variable(s).

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to observe its effect on the dependent variable.