Marketers Usually Identify Niches by

question 53

Multiple Choice

Marketers usually identify niches by

• A) producing products that can be used in a variety of ways.
• B) dividing a segment into subsegments.
• C) allowing consumers to gravitate toward product brands.
• D) examining the demographics section of The Handbook of Marketing.
• E) conducting VALS tests.

---

Definitions:

Backward Scheduling

A scheduling technique that begins with a desired project completion date and works backward to determine the latest start dates for each task to meet that deadline.

Forward Scheduling

A planning approach that starts with an order's start date and schedules the necessary tasks forward until the order completion date is reached.

Shortest Processing Time

A scheduling principle that prioritizes tasks or jobs based on the shortest time required to complete them, aiming to minimize total processing time or delays.

Urgent Care

Medical services provided for conditions that require prompt attention but are not life-threatening, often outside traditional hospital settings.