With Respect to Loyalty Status, If a Consumer Is Loyal

question 43

True/False

With respect to loyalty status, if a consumer is loyal to two or three brands, he or she is called shifting loyal.

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Definitions:

James-Lange Theory

A theory of emotion suggesting that emotions occur as a result of physiological reactions to events, where the emotional experience is secondary to the physical reaction.

Bodily Changes

Physical alterations or developments in the body that occur due to growth, aging, or health conditions.

Carroll Izard

A psychologist known for his contributions to the understanding of emotions and their development in humans, particularly in children.

Basic Emotion

Fundamental emotions that are universal across human cultures, such as happiness, sadness, fear, disgust, surprise, and anger.