Robert Is the Owner of an Automobile Manufacturing Company

question 112

Multiple Choice

Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.

• A) social class
• B) life style
• C) income
• D) benefits
• E) user rate

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Definitions:

Systemic Discrimination

The exclusion of members of certain groups through the application of employment policies or practices based on criteria that are not job related.

Employment Equity Implementation

The process of applying policies and practices to correct inequalities in employment and representation within a workplace, particularly for historically disadvantaged groups.

Discrimination Gap Analysis

An evaluation method aimed at identifying disparities in the treatment or outcomes of different groups of employees, potentially indicating the presence of discrimination.

Undue Hardship

A legal concept that represents significant difficulty or expense imposed on an employer by accommodating an employee's special needs.