Instead of Scattering Their Marketing Effort (A "Shotgun" Approach), Many

question 113

Multiple Choice

Instead of scattering their marketing effort (a "shotgun" approach) , many companies are now embracing target marketing where the focus is on those consumers that they have the greatest chance of satisfying (a ________ approach) with their products and services.

• A) "niche"
• B) "focused"
• C) "micro"
• D) "rifle"
• E) "macro"

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Definitions:

Positive Influences

Factors or forces that lead to beneficial outcomes, encouraging growth, improvements, or beneficial changes in behavior.

Negative Influences

These are factors or forces that can lead to adverse outcomes or detrimental effects on a person’s behavior, decisions, or outlook.

Gilligan

Refers to Carol Gilligan, an American feminist, ethicist, and psychologist best known for her work on ethical relationships and moral development, particularly in women.

Lawrence Kohlberg

A psychologist best known for his theory of stages of moral development, which describes how individuals evolve in their understanding of morality.