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Jose and Erika have just divorced. This will obviously not only have an impact on their personal lives but their consumptive lives as well. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
Trademarks
Legal protections for symbols, names, and slogans used to identify goods or services and distinguish them from those of competitors.
Accrual Accounting
Accrual accounting is a method of accounting that records revenues and expenses when they are incurred, regardless of when cash is exchanged.
Recognizes Revenues
Recognizing revenues involves the accounting process of recording income when it is earned, which may not necessarily coincide with when payment is received.
Not-for-Profit Organizations
Entities that operate for purposes other than to make a profit, typically focusing on charitable, educational, or social objectives.
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