Building a Unique, Clear Brand Position Has Enabled Staples Business

question 86

Multiple Choice

Building a unique, clear brand position has enabled Staples Business Depot to become Canada's largest supplier of office supplies and business services. This clear positioning reflects which of the five pillars of brand equity?

• A) brand energy
• B) brand relevance
• C) brand knowledge
• D) brand esteem
• E) brand differentiation

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Definitions:

Sets Of Scores

Groups or collections of numerical values, often used in statistics to represent data points from measurements or observations.

Decreases

A reduction or decline in value or quantity.

Generalizing

Making broad statements or conclusions based on limited evidence or from a few examples.

Sample

A subset of individuals, items, or data taken from a larger population, used to conduct statistical analysis without examining the entire population.