To Achieve a Point-Of-Parity (POP) on a Particular Attribute or Benefit

question 105

Multiple Choice

To achieve a point-of-parity (POP) on a particular attribute or benefit, a sufficient number of consumers must believe that the brand is "________" on that dimension.

• A) service-based
• B) marginal
• C) most excellent
• D) good enough
• E) neutral

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Definitions:

Individual Jobs

Specific, unique production tasks or orders customized to meet particular customer requirements.

Wage Rate

The amount of money paid to an employee per unit of time, such as hourly wages or annual salary, for their labor or services.

Actual Time

The exact time during which a task or activity was performed, as recorded or measured in reality.

Estimated Time

The approximation of the time required to complete a specific task or project.