For a Brand to Succeed, Marketers Must "Walk the Walk

question 90

Multiple Choice

For a brand to succeed, marketers must "walk the walk" and ensure that employees and marketing partners do the same. Marketers often must use ________ to motivate those groups to support the brand.

• A) external branding
• B) retro-branding
• C) internal branding
• D) dual branding
• E) global branding

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