When a Marketer Expresses His or Her Vision of What

question 89

Multiple Choice

When a marketer expresses his or her vision of what the brand must be and do for consumers, they are expressing what is called

• A) a brand concept.
• B) a brand mission.
• C) a brand position.
• D) a brand promise.
• E) brand equity.

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Definitions:

Nourishment

The food and nutrients necessary for growth, health, and good condition.

Pupil Diameter

The size of the opening in the center of the iris of the eye, which regulates the amount of light that enters the eye.

Sphincter Pupillae

Circular smooth muscle fibers of the iris’s diaphragm that constrict the pupil of the eye.

Ciliary Muscles

Ring-shaped muscles in the eye that change the shape of the lens to focus light on the retina, enabling the eye to adapt its vision for close or distant objects.