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Explain the Concept of Brand Resonance and Discuss How MasterCard

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Essay

Explain the concept of brand resonance and discuss how MasterCard built its brand resonance.


Definitions:

Behaviorism

Behaviorism is a theory of learning which states that all behaviors are acquired through conditioning, emphasizing the role of external stimuli and responses without considering thoughts or feelings.

Mental Explanations

Interpretations or reasons provided to understand behaviors or phenomena, focusing on psychological, rather than physical or external, factors.

Environment Molds

This could refer to the concept that environmental factors shape individual behavior, personality, or physical traits, but as phrased, it's not a recognized term.

Unconditioned Stimulus

Unconditioned stimulus is a stimulus that naturally and automatically triggers a response without the need for prior learning.

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