Deciding to Target a Certain Type of Consumer Can Define

question 71

Multiple Choice

Deciding to target a certain type of consumer can define the nature of ________ because certain firms have targeted that segment in the past.

• A) positioning
• B) competition
• C) category membership
• D) value proposition
• E) brand essence

---

Definitions:

Independent Variable

The variable in an experiment that is manipulated to determine whether it has an effect on another variable.

Dependent Variable

The variable in an experiment that is expected to change as the independent variable is manipulated.

Experimental Group

In an experiment, the participants who are exposed to the independent variable under investigation.

Control Group

In an experiment, a group of participants who are not exposed to the independent variable.