Golder and Tellis Distinguish Between Three Types of New Product

question 70

Multiple Choice

Golder and Tellis distinguish between three types of new product pioneers. Which type is the first to develop patents in a new-product category?

• A) nonsurviving pioneer
• B) inventor
• C) product pioneer
• D) market pioneer
• E) innovator

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Definitions:

Ciliary Body

A ring-shaped tissue in the eye that connects the iris to the choroid, playing a key role in focusing vision and producing aqueous humor.

Optic Nerve

The cranial nerve that transmits visual information from the retina to the brain.

Hypothalamus

The hypothalamus is a region of the brain responsible for producing hormones that control body temperature, hunger, moods, release of hormones from many glands, especially the pituitary gland.

Basilar Membrane

A structure in the cochlea of the ear that vibrates in response to sound and aids in the process of hearing.