There Are Three Key Consumer Desirability Criteria for Creating Points-Of-Difference

question 72

Essay

There are three key consumer desirability criteria for creating points-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference. The hotel may not have been successful in its attempt to create its POD because of which consumer desirability criteria associated with PODs?

---

Definitions:

Casual Friday

A workplace policy allowing employees to wear more casual attire on Fridays, aiming to boost morale and relaxation.

Collective Efficacy

A group's shared belief in its conjoint capabilities to organize and execute the courses of action required to achieve given objectives.

Team Confidence

The collective belief in a team's abilities and competence to perform tasks and achieve goals.

Team Success

The achievement of predefined objectives and goals by a group of individuals working collaboratively.