________ May Be Based on Virtually Any Type of Attribute

question 77

Multiple Choice

________ may be based on virtually any type of attribute or benefit. For example, FedEx uses "guaranteed overnight delivery" and Nike uses "performance."

• A) Points-of-defensibility
• B) Points-of-parity
• C) Points-of-conflict
• D) Points-of-difference
• E) Points-of-service