Points-Of-Parity Are Driven by the Needs of Category Membership and

question 76

Multiple Choice

Points-of-parity are driven by the needs of category membership and

• A) large margins.
• B) loyalty.
• C) the necessity of negating competitors' PODs (points-of-difference).
• D) the creation of PODs (points-of-difference).
• E) guaranteed profits.

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Definitions:

Accounts Payable

Liabilities or amounts owed by a business to creditors for purchases or services rendered that haven't been paid for yet.

Contra-Asset

An account displayed on the balance sheet that reduces the value of a related asset, such as accumulated depreciation.

Liability

Financial obligations, debts, or responsibilities owed by a business to others, to be settled over time through the transfer of economic benefits.

Invoice Approval Form

Used by the accounting department in checking the invoice and finally approving it for recording and payment.