While Looking at a Series of Special-Case Product Life Cycles

question 69

Multiple Choice

While looking at a series of special-case product life cycles, you observe that one of the life cycles has had a rapid growth in sales resulting in a severe peak of the sales curve followed by a rapid decline. Which of the following product life-cycle curves is most likely represented by the above illustration?

• A) style life cycle
• B) niche life cycle
• C) fad life cycle
• D) techno life cycle
• E) fashion life cycle