The Three Key Criteria That Determine Whether a Brand Association

question 35

Multiple Choice

The three key criteria that determine whether a brand association can truly function as a point-of-difference are ________.

• A) desirability, peculiarity, deliverability
• B) deviance, peculiarity, deformity
• C) differentiability, authenticity, desirability
• D) comparability, authenticity, deliverability
• E) desirability, deliverability, differentiability

---

Definitions:

Indirect Materials

Supplies used in the production process that are not directly part of the final product, such as lubricants for machines.

Direct Labor Hours

The total number of hours worked by employees who are directly involved in the production process of goods or services.

Decentralized Operations

A business structure where decision-making is distributed among various levels or locations rather than concentrated at a single point.

Responsibility Accounting

A system of accounting that collects, summarizes, and reports financial information relating to the responsibilities of individual managers.