A Marketing Manager Asks a Subordinate "Can the Favourability of the New

question 90

Multiple Choice

A marketing manager asks a subordinate "Can the favourability of the new brand association we just created in our recent ad campaign be reinforced and strengthened over time?" Which of the following delivery criteria used for choosing points-of-difference would be most appropriate to the question asked?

• A) communicability
• B) sustainability
• C) relevance
• D) comparisons
• E) feasibility

---

Definitions:

Perseverative Functional Autonomy

The level of functional autonomy that relates to low-level and routine behaviors.

Propriate Patterning

The organization of personality traits and characteristics that are central to an individual's self-concept.

Primary-Process Thought

Childlike thinking by which the id attempts to satisfy the instinctual drives.

Functional Autonomy

A principle in psychology where behaviors once initiated by a certain stimulus continue independently of the original motive.