Straddle Positioning Refers to a Brand Using Different Positioning with Different

question 30

True/False

Straddle positioning refers to a brand using different positioning with different categories of competitors.

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Definitions:

Civil Rights Movement

A decades-long struggle by African Americans and their allies in the mid-20th century to end legalized racial discrimination, disenfranchisement, and racial segregation in the United States.

Ngo Dinh Diem

The first president of South Vietnam (1955–1963), whose leadership was marked by the controversial policies against Communists and Buddhists, eventually leading to his assassination during the Vietnam War.

Communist

Refers to a political and economic ideology that aims at establishing a classless society where the means of production are owned communally and wealth is distributed according to need.