As a Marketing Manager, You Have Decided to Pursue New

question 76

Multiple Choice

As a marketing manager, you have decided to pursue new customers with your established products. Specifically, the new customers that you want are those who might use the product but do not at present. Which of the following strategies is recommended to pursue such a customer market?

• A) new-market segment strategy
• B) consolidation strategy
• C) market-penetration strategy
• D) geographical-expansion strategy
• E) needs-assessment strategy