President's Choice Laundry Detergent Is Packaged to Look Much Like

question 109

Multiple Choice

President's Choice laundry detergent is packaged to look much like Tide, Procter & Gamble's famous brand. Which of the following market follower strategies is being employed by for the above market entries?

• A) adapter
• B) imitator
• C) cloner
• D) counterfeiter
• E) reverse-innovator

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Definitions:

DATE Function

A formula in spreadsheet software that generates a date value from individual year, month, and day components.

YEAR Function

A computing or spreadsheet function that extracts the year part from a date representation.

DATEVALUE

A function in spreadsheet programs that converts a date in the form of text to a serial number representing the date.

TODAY Function

A function in many spreadsheet programs that returns the current date, updating each time the document is opened or recalculated.