Packaging Can Increase Sales and Profits for a Firm If

question 48

Multiple Choice

Packaging can increase sales and profits for a firm if done correctly. Dutch Boy Paints introduced their Twist & Pour paint container that is significantly different from other paint cans. From the perspective of a marketer, and consumer, packaging must achieve a number of objectives. Which of the following objectives best fits the Dutch Boy container?

• A) aid product consumption
• B) identify the brand
• C) convey descriptive and persuasive information
• D) facilitate transportation
• E) assist at-home storage

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Definitions:

Blocking Dopamine

The process of inhibiting the action of dopamine, a neurotransmitter involved in many functions including mood, motivation, and reward.

Acetylcholine

A neurotransmitter in both the central and peripheral nervous systems that plays a key role in muscle activation, memory formation, and learning.

Hypothalamus

A small but influential brain structure that regulates hunger, thirst, sexual behavior, internal body temperature, other body functions, and a wide variety of emotional behaviors.

Mental Hospitals

Medical institutions specializing in the treatment and care of patients with severe mental disorders.