Services Have Four Distinctive Characteristics That Greatly Affect the Design

question 26

Essay

Services have four distinctive characteristics that greatly affect the design of marketing programs. Please list these characteristics and briefly explain each.

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Definitions:

Interest Rate

The percentage of principal charged by the lender for the use of its money or the rate earned on investments.

Loan

A sum of money that is borrowed, often from a financial institution, which is expected to be paid back with interest.

Annual Interest Rate

The percentage increase in money that borrowers pay lenders over a year, typically applied to loans and savings.

Interest

The charge for borrowing money or the return for lending money, expressed as a percentage of the loan amount.