Examlex
Guarantees' greatest contribution to a product's success is that they decrease the buyer's perceived risk in the purchase of the product.
Value Proposition
A statement that clearly outlines what value a product or service provides to a target demographic, distinguishing it from competitors.
Niche Market
A small market segment that consists of customers with specific needs and requirements.
Segment
A portion or part of something that is separated or distinct from the whole, often used in reference to markets or data.
Specific Needs
Particular requirements or conditions needed by an individual or group for their well-being or to achieve certain outcomes.
Q4: A group of firms following the same
Q17: The _ has the largest market share
Q56: _ occurs when a single firm uses
Q61: The "best defense is a good offense"
Q101: The most important determinant of service quality
Q104: Which of the following terms is most
Q114: The vast array of goods consumers buy
Q130: If your marketing manager asked you to
Q143: When surfing a particular manufacturer's Web site
Q146: "Stand alone" fax machines are now entering