Which of the Following Terms Is Most Closely Associated with the Following

question 104

Multiple Choice

Which of the following terms is most closely associated with the following statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?

• A) points-of-value
• B) brand concept
• C) points-of-parity
• D) points-of-difference
• E) brand image

---

Definitions:

Prospective Internal Audits

Future-oriented audits conducted within an organization to assess risk, evaluate controls, ensure compliance, and improve processes by examining prospective procedures and plans.

Retrospective Internal Audits

Internal evaluations of a company's operations, finances, or compliance, conducted after the fact to assess performance or adherence to policies.

Written Consent

is the documented agreement of an individual, obtained after explaining the details and consequences of a particular action or procedure.

Second Opinion

Seeking advice or diagnosis from another healthcare professional to confirm or question the first provider's recommendations.