To Match Demand and Supply, Service Marketers Can Utilize a Number

question 20

Multiple Choice

To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following strategies provides alternatives to waiting customers?

• A) reservation systems
• B) differential pricing
• C) complementary services
• D) nonpeak demand
• E) peak-time efficiency routines

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Definitions:

Persuasion

A deliberate attempt to influence the attitudes and/or behavior of another person.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, policies, or social pressures.

Obedience

The act of following orders or complying with authority, often studied in the context of how people respond to commands from those in power.

Matching Hypothesis

The theory that individuals are more likely to form and succeed in relationships with others who are similarly attractive.