Services Cannot Be Seen, Tasted, Felt, or Heard Before They

question 121

Multiple Choice

Services cannot be seen, tasted, felt, or heard before they are bought. To reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider's task is to "________."

• A) position itself
• B) add abstract ideas
• C) try harder
• D) manage the evidence
• E) communicate value

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Definitions:

Growth Needs

Psychological and emotional requirements that contribute to an individual's continuous development and self-improvement, such as those related to achieving one’s full potential.

Job Enlargement

A method of job design that increases the number of tasks an employee performs, aiming to make work more varied and interesting.

Employee Motivation

The level of enthusiasm, commitment, and energy that an employee brings to their job, driven by internal and external factors that encourage them to achieve organizational and personal goals.

Job Enrichment

Enhancing a job by adding tasks that increase responsibility, autonomy, and opportunities to grow in order to improve employee satisfaction and performance.