One of the Traps of Instituting a Price Decrease Is

question 53

Multiple Choice

One of the traps of instituting a price decrease is when that low price buys market share in the short term. The same customers will shift to any lower-priced product that may come along. This trap is called

• A) low-quality trap.
• B) shallow-pockets trap.
• C) fragile-market-share trap.
• D) low price trap.
• E) market loyalty trap.