By Adding More Channels, Companies Can Gain Three Important Benefits

question 49

Multiple Choice

By adding more channels, companies can gain three important benefits. First, they can increase their market coverage, second, they can lower channel costs by moving to a lower cost channel, and third they can provide

• A) effective dollar costs/sale.
• B) more customized selling.
• C) increased volume of sales.
• D) increased volume of potential customers.
• E) increased exposure.

Analyze the impact of energy choices on sustainable development.

Understand the concept of short-termism and its impact on sustainability efforts.

Evaluate the role of different sectors (e.g., energy, e-commerce, manufacturing) in promoting sustainability.

Distinguish between sustainable and non-sustainable business practices.

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Definitions:

Stages

The distinct phases or periods in a process, development, or series of events.

Consumer Purchase Decision Process

The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation, purchase, and post-purchase evaluation.

Coppertone

A brand known for its sunscreen products, offering protection against sunburn and promoting skin health.

Online Searches

The act of using search engines on the internet to find information, products, or services.