In Constructing an Effective Direct-Mail Campaign, Marketers Must Decide on Their

question 88

Multiple Choice

In constructing an effective direct-mail campaign, marketers must decide on their objectives, target markets and prospects; offer elements, means of testing the campaign, and ________.

• A) salespeople's input
• B) advertising campaign
• C) measures of campaign success
• D) sales promotions
• E) management's input

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Definitions:

Chartered

Means licensed, authorized, or given privileges or rights according to a charter.