Examlex
In assessing the collective impact of an IMC program, the overriding goal is to create the most effective and efficient communications program possible. Six criteria can be used to help determine whether communications are truly integrated. Which of the following is the extent to which common associations are reinforced across communication options?
Self-Serving Bias
Self-serving bias is the common human tendency to attribute positive events to one's own character but attribute negative events to external factors, thereby protecting self-esteem.
Personal Credit
The ability of an individual to borrow money or access goods or services with the understanding that payment will be made in the future.
Good Actions
Behaviors or deeds that are considered morally right, beneficial, or of positive impact to others.
Obedience
The act of following orders or directions from an authority figure, often without question.
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