Which of the Following Ads Depict a Transformational Appeal

question 107

Multiple Choice

Which of the following ads depict a transformational appeal?

• A) Thompson Water Seal can withstand intense rain, snow, and heat
• B) Pringles advertised "Once You Pop, the Fun Don't Stop" for years
• C) DIRECTV offers better HD options than cable or other satellite operators
• D) NBA phenomenon LeBron James pitching Nike, Sprite, and McDonald's
• E) Excedrin stops the toughest headache pain

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Definitions:

Mere Exposure Effect

The tendency to prefer stimuli that we've been repeatedly exposed to, regardless of the stimuli's inherent qualities.

Brand Name

The name given to a particular product or service by its manufacturer or provider, used to distinguish it from competitors in the market.

Social Traps

Situations where a group or individual acts in a way that produces short-term rewards but leads to long-term negative consequences.

Ingroup Bias

The tendency to favor and prioritize the group to which one belongs over others.