The Four Common Methods That Companies Use to Decide on a Promotion

question 76

Multiple Choice

The four common methods that companies use to decide on a promotion budget includes the affordable method, the percentage-of-sales method, ________, and the objective-and-task method.

• A) zero-based budgeting method
• B) financial method
• C) incremental growth method
• D) last year's budget method
• E) competitive-parity method