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We find that 80 percent of the consumers in the total market are aware of brand A, 60 percent have tried it, and only 20 percent who have tried it are satisfied. This indicates that the communications program is effective in creating awareness, but the product fails to meet consumer
Stock
Financial instruments representing ownership in a company and a claim on a portion of its assets and earnings.
Accumulated Earnings
The total net income of a company retained within the business after dividends are paid, without distribution to shareholders.
Distributions
Payments made by investment funds or companies to shareholders or partners, typically from profits or asset sales.
Owners
Individuals or entities that hold the legal rights to possess, use, and dispose of an asset or property.
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