You Choose to Use the AIDA Model of Consumers' Response

question 65

Multiple Choice

You choose to use the AIDA model of consumers' response hierarchy models. In the cognitive stage of the AIDA model, your campaign is designed just to ________.

• A) increase knowledge.
• B) create a preference.
• C) gain attention.
• D) stimulate interest.
• E) gain exposure.

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Definitions:

Complex Need

A multifaceted requirement involving multiple aspects of psychological, physical, or social desires.

Belonging Needs

The human requirement for interpersonal relationships and a sense of connection with others.

Motivated

Being driven or prompted to act in a particular way or to achieve a specific outcome, often due to internal or external factors.

Self-Fulfilled Person

An individual who has achieved their fullest potential, often through self-discovery, realizing personal talents, and pursuing meaningful goals.