In Choosing the Proper Media to Carry the Message, Advertisers

question 20

Multiple Choice

In choosing the proper media to carry the message, advertisers must decide on

• A) target markets, users, heavy users.
• B) strategy, users, media.
• C) markets, target markets, consumers.
• D) reach, impact, television stations.
• E) reach, frequency, impact.

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Definitions:

Routine Inquiry

A standard or customary question asked to obtain information or clarify a detail.

Goodwill Ending

A conclusion in communication that seeks to leave the audience with a positive impression, often used in business correspondence.

Prefatory Material

Introductory content in a book or document that might include a foreword, preface, and acknowledgments, setting the stage for what follows.

Effective Message

Communication that is clear, concise, and tailored to the audience to achieve its intended effect.