Pantene's Sales Promotion Program Included Free Samples and Coupons with a Selling

question 7

Essay

Pantene's sales promotion program included free samples and coupons with a selling message. What distinguishes this tactic from those that are not brand-building?

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Definitions:

Incentive Approaches

Theories of motivation in which behavior is explained as a response to the external stimulus and its rewarding properties.

Internal Stimuli

Signals originating from within the body that influence feelings, thoughts, or behaviors, such as hunger, pain, or internal emotional states.

Innate Patterns

Fixed sequences of behavior or instincts present in animals from birth, not learned from experience, and manifest under certain conditions to ensure survival.

Biologically Determined

Characteristics or behaviors that are influenced by genetic makeup or inherent in the biology of an organism.